Leadership Conference 2026

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Early Morning Workout

Gold's Gym - Georgetown Park 3270 M St NW, Washington, DC, United States

Breakfast

Colonnade Restaurant 2401 M St NW, Washington, DC, United States

Staff Education – Building Strong Teams: Staffing & Culture

Sulgrave at The Fairmont Georgetown, Washington D.C. 2401 M St NW, Washington, DC, United States

Join us as we explore the latest recruitment and hiring trends, strategies for assessing cultural fit, and best practices for onboarding new hires. Learn how to develop, empower, and hold team members accountable while maintaining consistent service standards to build a cohesive and successful team. Presented by Gabe Wilson, Partner Success Manager at CareerPlug, and […]

Vendor Summit Meetings (Invitation Only)

Grand Ballroom at The Fairmont Georgetown, Washington D.C. 2401 M St NW, Washington, DC, United States

Invitation only, individual schedules will be provided to attendees prior to the event

Staff Education – Delivering an Exceptional Member Experience

Sulgrave at The Fairmont Georgetown, Washington D.C. 2401 M St NW, Washington, DC, United States

Learn how to create unforgettable member experiences with personalized, engaging interactions and strong service standards. Qualtrics will provide key industry insights to help you understand member expectations and trends. This session will focus on strategies to reduce attrition, improve retention, and foster lasting loyalty, ensuring long-term satisfaction and engagement. Presented by Qualtrics, our NEW member […]

Driving Key Financial Results

Sulgrave at The Fairmont Georgetown, Washington D.C. 2401 M St NW, Washington, DC, United States

Aligned with our core value of Delivering Results, this interactive session is for everyone—from seasoned financial analysts to new managers. Learn how to drive revenue through memberships, personal training, retail, and concessions, while mastering key KPIs and benchmarking techniques. Gain the tools to improve your gym’s financial performance and make a an impact on your bottom […]

Selling Through Service: Achieve Your Membership Targets

Sulgrave at The Fairmont Georgetown, Washington D.C. 2401 M St NW, Washington, DC, United States

This session will cover best practices for lead follow-up and key sales process steps—from nurturing new leads to presenting membership options. Learn effective techniques to drive conversions, increase new memberships, and grow your most important revenue stream.

Monday Kickoff Reception

Colonnade Restaurant 2401 M St NW, Washington, DC, United States

Join us for an exciting evening to kick off the event! Reconnect with familiar faces, make new connections, and enjoy a relaxed atmosphere with friendly backyard game competitions. Be among the first to experience our newly released Gold’s Gym Nutrition products and get an exclusive preview of the upcoming Gold’s Gym retail collection. We’re looking […]

Early Morning Workout

Gold's Gym - Georgetown Park 3270 M St NW, Washington, DC, United States

Breakfast

Colonnade Restaurant 2401 M St NW, Washington, DC, United States

General Session – Welcome & Big Picture

Grand Ballroom at The Fairmont Georgetown, Washington D.C. 2401 M St NW, Washington, DC, United States

Presented by RSG Group & Gold's Gym Executive Team

General Session – Marketing

Grand Ballroom at The Fairmont Georgetown, Washington D.C. 2401 M St NW, Washington, DC, United States

In honor of our 60th year, we will review pivotal 2025 marketing, digital and social strategies, and support. Highlighting what’s to come including the signature Gold’s Gym Fitness competition and how we are celebrating our legacy. Additionally, we will give a sneak peek at exciting partnerships and exclusive collaborations that will be released later this […]

General Session – Retail

Grand Ballroom at The Fairmont Georgetown, Washington D.C. 2401 M St NW, Washington, DC, United States

Join us as we provide key updates on Gold's Gym retail products and vendor relationships, showcasing the success of current product lines and how they’ve contributed to the brand’s growth. We’ll also explore new collaborations and innovations, highlighting the strategic partnerships that enhance Gold's Gym’s retail presence and customer satisfaction. Presented by Dean Stith

General Session – Nutrition

Grand Ballroom at The Fairmont Georgetown, Washington D.C. 2401 M St NW, Washington, DC, United States

This session will delve into the strategic brand launch and initial success, starting with the soft launch in Venice in August 2024 and the full corporate gym launch in October 2024, exploring key takeaways, sales impact, and distribution shifts. We'll also highlight future product innovations, focusing on the launch of Creatine Gummies in April 2025, […]

Lunch

Colonnade Restaurant 2401 M St NW, Washington, DC, United States

Gold’s Gym Anniversaries

Grand Ballroom at The Fairmont Georgetown, Washington D.C. 2401 M St NW, Washington, DC, United States

Join us as we recognize the incredible milestones of our Gold’s Gym community. Presented by Kevin Christie

General Session – Hyrox

Grand Ballroom at The Fairmont Georgetown, Washington D.C. 2401 M St NW, Washington, DC, United States

Explore the growing impact of Hyrox, a high-intensity fitness challenge that blends endurance with strength training, and see how it presents a valuable opportunity for Gold's Gym. We'll discuss how integrating Hyrox training into gym programming can attract new members, enhance community engagement, and provide unique coaching opportunities to drive performance and brand growth. Presented […]

General Session – 2026 Conference Location Announcement

Grand Ballroom at The Fairmont Georgetown, Washington D.C. 2401 M St NW, Washington, DC, United States

Join us as we unveil the 2026 Gold's Gym Leadership Conference location! Presented by Joerg Fockenberg, Kevin Christie, Max Demmerle

Keynote (Nick Westergaard)

Grand Ballroom at The Fairmont Georgetown, Washington D.C. 2401 M St NW, Washington, DC, United States

Night On The Potomac

TBD Washington, DC, United States

Join us for a relaxed boat reception on the Potomac, with amazing views of D.C.'s landmarks like the Lincoln Memorial and Washington Monument. Enjoy drinks, bites, and live music as we cruise along the river. It’s the perfect way to unwind and take in the city’s beauty from the water!

Early Morning Workout

Gold's Gym - Georgetown Park 3270 M St NW, Washington, DC, United States

Breakfast

Colonnade Restaurant 2401 M St NW, Washington, DC, United States

Owners Roundtables: Key Strategies for Success

Grand Ballroom at The Fairmont Georgetown, Washington D.C. 2401 M St NW, Washington, DC, United States

Connect with fellow franchise owners in a dynamic roundtable discussion led by industry experts. We’ll cover essential topics like member experience, local marketing tactics, lease negotiation strategies, and site selection best practices. Share experiences, ask questions, and walk away with actionable insights to grow your business.

Staff Workshop: Apply and Collaborate

Sulgrave at The Fairmont Georgetown, Washington D.C. 2401 M St NW, Washington, DC, United States

Gather with fellow gym managers to collaborate and apply key learnings to your business. Building on Monday’s sessions, we’ll dive into practical applications for staffing, financial management, member experience, personal training, and sales. Leave with actionable strategies to elevate your gym’s performance.

GGFA Closed Door Session

Dumbarton at The Fairmont Georgetown, Washington D.C. 2401 M St NW, Washington, DC, United States

Presented by GGFA Board

Awards Dinner & Ceremony

Grand Ballroom at The Fairmont Georgetown, Washington D.C. 2401 M St NW, Washington, DC, United States

Join us for a night of celebration at the Awards Dinner and Ceremony, where we honor outstanding achievements and innovative excellence within the franchise community. This prestigious event recognizes the hard work and dedication of franchises that have set the standard for success and growth.

Awards After Party

L'Annexe 2917 M St NW, Washington, DC, United States

Keep the celebration going at one of Georgetown’s most iconic lounges. Join us at L’Annexe for an unforgettable after-party filled with craft cocktails, music, and great company in a chic, intimate setting. Whether you're winding down or turning up, this is the perfect spot to toast to a night well spent.